A world of
convenient cocoa &
The Fairtrade label was introduced in the 1980s in response to
coffee growing practices. The Fairtrade system was set up to
protect small farmer co-operatives against powerful multinationals
that put severe pressure on the market to keep the price of coffee
low. European consumers reasoned that by buying under-priced coffee
they were short-changing farmers in underdeveloped countries.
By the end of the 1980s the Fairtrade system was extended to the cocoa trade. The names of small co-operatives that agreed to produce cocoa in an ecologically sound manner were registered. Cocoa producers and chocolate manufacturers who want to market Fairtrade chocolate must buy their raw materials from registered cocoa planters at a fair price. Barry Callebaut actively supports the Fairtrade initiative by including Fairtrade chocolate drinks for Vending & OCS, Hotel, Restaurants & Cafés and Retail in its product range.
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