The dream began in Amsterdam 1828 when C.J. VAN HOUTEN invented the process of manufacturing cocoa. Very soon Van Houten’s cocoa and chocolate powders conquered the hearts of thousands of chocolate lovers.
Still today, Van Houten carries on this great tradition
through in-house sourcing, production, and research and
development, resulting in an extensive range of high-quality
chocolate and cocoa drinks appealing to all types of consumers, in
all markets.
Consumers drinking habits are constantly evolving. Many years ago
Van Houten was the first choice for grandmothers preparing cocoa
beverages in their kitchen throughout Europe and America. Now the
brand enjoys a much wider prospect. Responding to consumer demands,
Van Houten has developed a diverse range of high-quality chocolate
and cocoa drinks that appeal to all types of drinkers across the
retail, HoReCa, vending and OCS markets with more than 1.6 billion
cups of chocolate enjoyed in over 40 countries around the world in
2006.
The creation of new products in response to market trends has
always been an important factor in keeping the Brand fresh and
alive. Whether your costumers look for indulgence, varied taste,
low sugar or Fairtrade, Van Houten allows you to offer chocolate
drinks that perfectly match their desires.
Van Houten is all about great chocolate drinks for any moment of
the day. When you are choosing Van Houten, you are choosing:
Quality - Authencity - Indulgence - Good conscience.